Will the Ranchero be Ford's new EV Truck?

Ford-Ranchero-Trademark-Filing.webp


A fresh, low-cost EV platform has been in the works at Ford for a while now, starting with a mid-size pickup as its first star. The name is still under wraps, but the Ranchero badge is a top contender in the rumor mill. As reported by Ford Authority, Ford Motor Company has submitted paperwork to the USPTO seeking trademark rights to the Ranchero name.

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